The WOW! factor in Business
Generating the WOW! Factor in corporate events is quintessential to your client’s satisfaction. Whatever added value you can bring to the table makes your event stand out from the crowd and brings high satisfaction to your clients. Put aside the famous four P’s (Product, Price, Place, Promotion) and make way for our two new P’s: People and Passion.
Exactly, you have to think in a marketing strategy focused on our public and their emotions. The idea is to create a unique and significant experience to the client, it becomes an actor, not a mere spectator, and especially that the client doesn’t forget what he lived during the event
The WOW! factor in Corporate Events
- Creativity
- Imagination
The magic of Events is that allowing us to let our creativity fly, at the time to define the actions we are going to perform, inside our marketing or communication strategy. But before, we must understand what the objective of our event is, so we can plan a good strategic planning and getting the desired result.
It isn’t work if we organize an event without fix an objective or a goal, just for pure dynamism and wait “let see what it happen and pray because it’s ok”. It is important to point that an event can develop in an optimal way, but what is the sense to organize an event and don’t leave a trace on the assistants’ minds? Nor cause any type of impact or effect?
Ultimately, you have to develop the event keeping a strategy in order to our targets set and under a good planning during all the process. I mean, pre, during, and post event.
Which are the necessary requirements? Letting fly our imagination, being creative, creating an interactive and different event, and having between our objectives to achieve the WOW Factor are essential keys.
Keys to achieve the WOW! factor in your corporate events
#1 Keep an open mind: the most important of all is to always keep an open and mind. Stay up to date with all the latest trends in the events industry. Find inspiration by following key publications on Feed.ly, Flipboard, etc.
#2 Stay curious: explore what your peers are doing in the industry, and keep a curious eye on existing trends both nationally and internationally.
#3 Be original: you need creativity and originality to run a successful event. How can you be original?
– Customizable and careful decoration: look for a shocking decoration, which is customizable in order to the event objective. With this, we will achieve being on the participants ‘minds. Try avoiding a heavy decoration. In the simplicity it is the taste.
– Original venue: a good selected venue can be the key of your event. Organize the event on a rooftop with sights, a touristic private place for the occasion, a castle or a charming hacienda can give us many positive points. Eventoplus, on its blog, offers us a very interesting list, in spanish, of charming venues that can inspire us at the time to organize our event. Remember it is available and well connected. Only this can save us some disadvantage.
– Gastronomy is important in an event, so the quality of the products has to be in a maximum level, also presentation must be careful to detail. At that point, we can innovate a lot. Play with the plates and drinks presentation, even with the buffet provision or tables to get a WOW effect. Here you leave some tips about this topic.
[/vc_column_text][/vc_column][/vc_row]– Customizable invitations: add a different touch. Pinterest can be an enormous source of inspiration. Hand and artisanal calligraphy on invitations, cards, between other thousands of options. It has a good position as something special and quoted on events.
– Animation also has an essential role. It must to be completely guided to the event themed, and consider the participants’ profiles. Ideally is they can participate in an active way on animation, be part of it and create the most possible integration.
4. Try to create a “buzz”: the necessity is very important to create a “marketing buzz” during all the process of the event. We may support ourselves through our internal channels and our social networks. To be in touch with our public all the moment.
5. Integration and participation: try in all the moment the integration and participation of guests during the event. To do that, there are techniques, games and specific dynamics in order to our client’s profile and event’s objective. Do you know Think outside the box? In Es.cultura Events we have the best customizable dynamics for your event; they are perfect to create good synergies and interaction between guests or participants to the event.
6. Make your best to create a complete experience: if we get creating emotions on our assistants, we will get grab ourselves on their minds and achieve the remember duration on each of their minds. A good experience makes we talk about it. And if our event achieve the success, it will be extended thanks to one of the most know marketing tools: “Word of mouth”.
7. Memories: “the small details are what the make the difference”. We always have to consider the importance of the small details. As for example: leave a customizable welcome notice on each room of the hotel, a detail, etc.
Companies and brands which have achieved the creation of WOW events
The Australian company Speedo, specialized on swimming suits. It is deselected itself in each of its product launches with visual effects, singular facilities, and surprising decorations.
In this way, with these so themed events, they show that they offer the best of its sector. Here you leave with one video of their launches.
Another good example of WOW factor is the company Ness de Montreal, which performed an event to the company Challenge Art Latte, a milk producer company. Its idea: to install a molecular bar, a way to impress your guests, but also to satisfy their taste buds. They created frozen milk cocktails with maple syrup with the purpose to remember the classic Black Russian and White Russian. These cocktails were created with liquid nitrogen. Moreover, the resulting fume to work with nitrogen, created a very special environment. And people didn’t doubt about capture the moment in their life and share all their pictures on their social networks. This largely increased the event impact. The fusion between the culinary art and the science surprised the most demanding clients. Giving a modernism touch to the event.
In this way, we can see with little effort, but with a lot of imagination and personalization. The WOW factor is reached easily.
So, there are plenty of ways to impress our guests. Whatever our idea impress our clients, through gastronomy, audiovisuals, ambiance, music, animation, etc. the most important is letting fly our imagination. Without putting a priori limits, so they can live an unforgettable experience. Because, as we say at Es.cultura Events: if you don’t surprise, if you don’t fun…make it different!
