We live in “live”, online or as somebody say on the cloud (s). And accepting that premise, assumed by the big majority of professionals of the sector, we will understand that social networks on events are a need and, in a way, almost a today’s obligation.
Social media has become into a two-way bridge that connects, merges and a feedback of the online life with the offline one. But before, we must consider the objective of the digital tools:
What is the use of the social networks on events?
- First contact and monitoring: I follow you, you follow me and all follow us. That is the key to carved a niche and know other entities in the events world. Moreover, you have the big luck to follow its steps and know which its needs are. Anybody can let pass this opportunity? We, definitely, don’t!
- Information and content transmitters: do you know any means or platform with a seating capacity than Internet? It is the moment to get the most yields. Social networks are real communicator tools that also allow you to convert a limited assistance event into a true viral bomb. And not forgetting the information and free space to make all your activity and projects portfolio know.
- To track trends: “A real event planner isn’t an event planner if never goes outside his cave” This statement isn’t all true, if that cave has WiFi. Social networks on events help you to monitor your searches through hashtags or a simple way login to the last trends of the national or international market. Eagle eye! From a simple search of trends a good idea can work out for your next event.
Which are the essential ones?
Which are the digital tools I can’t let escape? All this will depend on our final objectives, but there is no doubt that, Facebook, Twitter and Instagram can’t be missed on the top 3. Maybe you are not an amateur of the last one, at least professionally, but we consider the data and we tell you that Instagram has the 2 place in the social networks podium in Spain. So, let’s go with the most currents and its whys.
Naturalness and authenticity add value in social networking. A so powerful insight that born from the repetitive concept: “I prefer reality that perfection”. And here is where video is the essential tool: Facebook Live, Instagram Stories or Periscope. A format with a strong dose of reality and spontaneity that exploits the value of the instantaneous. (But, be careful. Make sure that you do a good previous planning if you don’t want to be the only who see it)
But if your thing is the meticulousness or details and prefer keep in time, then your “best-man” is Youtube. Not only because of your playlist and your videos uploading. It’s a very visual database so everybody knows activities and events you perform. Don’t you know ours? So you should take a look here.
Revaluation of the ephemeral? Yes, it’s a trend. May you don’t want to commit your own image but is the turn of news and introduce Snapchat and Instagram Stories. Shall we play with the discovery?
It’s the time. Let’s begin with social networks!
Stop, red light, brake pedal, first we must know some last details. Don’t forget that there are more and more information sources, so there are more and more contents and as a result a more requirement. But not only that, the editorial concept is in hand of the own user and it is a double-edged sword. Although if you know well, you can always add value to your events and activities. Supported by the social media tools, but especially by a first level human and professional capital. Do you miss some tools or social networks on events? We want to hear you!
