All our senses are the mechanism, trough we perceived reality. A innate GPS to order and understand the world. And, above them, a good event must be worked, creating an unforgettable and based experience on a sensory experience. What is known as multisensory events. Nowadays, and until we don’t discover the opposite side, our pack has 5 powerful suits: hearing, smell, tasting, sight, and touch.
But senses aren’t alone. They require a previous experience and are conditioned by external circumstances to our work. ‘Infoxication’ or absences of interest are two big walls that any event planner must jump and give an answer. How can I keep my attendees motivated during an event? Waking up their senses.
“A 78% of event planners think that multisensory events create best experiences for meetings” Londons&Partner, IMEX América.
A sensory tour
Let’s start with the one you are using right now and very probably the one which has invited you to come here. The sense of the sight. We fall in love with eyes and, although it is difficult to recognize it, the first impression counts more than we would like. And not only that, because we live in a totally visual era, which social networks make this idea a global trend.
What could you translate it for your multisensory events? With these 3 simple steps. On one side, you must care your venue’s choice, so here you have some sustainable options. Secondly, risk and bet on hardly memorable themes (Grease, Minions, or April’s Fair). And finally and more important, bet on a quality service. Remember that contemporary events are not destiny to the present public; also to a global audience thanks social media.
“We remember a 35% what we smell” Rockefeller University.
Yep, our second candidate is the smell. We consider it the great ignored, and worst, without a cause. Let’s test. Close your eyes imagine some place of your childhood and breath. Do you smell it? As well as mornings are related with the freshly brewed coffee and your memories with certain fragrances, you can’t and mustn’t, miss the chance to transport your audience to the next level thanks smell. Fragrance marketing has come to the most primitive side of your brain to captivate you and once you test it you are lost.
Got it! You heard this expression any time in your life, isn’t it? Who doesn’t love sounds? In a way they are guilty of the speed and rhythm of our life, also events. But, which factors you must consider when we talk about the sense of hearing? From the correct choice of a good sound team and a correct sonority of the venue, to the choice of a speaker, via musical ‘tunes’ you had chosen accordingly to your event planning.
From Es.cultura, we have always been a step forward and we decided to create a sound activity, as the gastronomic drumming. Rhythm, hearing and tasting creates a funny experience to our memories.
Why do you touch? One of the most repeated sentences by any parent to their children. Touching is necessary and essential! Textures and volumes live up! Take a look to our activity: The senses dinner. But if you don’t trust yet on qualities of ‘touch marketing’ base of multisensory Events, you should remind one of the main pillars. Which one? The Networking. It’s not about only touch; it’s about to be in contact and I assure you that these and other gestures may be more than you imagine. Moreover, if your event has an educated or learning purpose, don’t miss the opportunity to be memorable thanks this sense.
And finally, tasting. Do they talking to you about food and you are mouthwatering? Ok, you are wrong. Nowadays, food is not only eaten. First it is photographed and then, yep, is eaton. Holy madness! From instagramers are ‘foodies’, the gastronomy has progressed and actually it has an important role. So, irretrievably food communicates more than we imagen. So, if you recruit a catering for your multisensory event don’t forget cutlery, linen, the cocktail bar, and other elements that will contribute a lot of details. All elements are member of your ‘storytelling’. And, what did we think at Es.cultura Events? So, we created a culinary activity, Master Chef, based on the famous cooking TV show. An activity to let your creativity fly , using the most typical products.
Emotion for everyone
So that this positive emotion is in your event, a concrete stimulus is necessary. Moreover, it spread quickly between the attendees and creating an unique atmosphere for everyone. From Es.cultura Events, after more 20 years in Events, themes, and activities management, we know and bet on it. Creativity and a professional first level team guide us. Are you ready to live a multisensory event? We are waiting for you!
