Spain, reference for Incentive Travel and Events
Business tourism in Spain is on a constant rise, revealed the IBTM Congress in 2015. The country benefits from all the necessary elements to be a global MICE destination. Take for instance the great number of venues around the country capable of hosting any size of congress, conference, or incentive event. Consider also its favourable mediterranean climate which allows the organising of events throughout the year, or Spain’s impressive circuit of hotels, great accessibility and great connectivity with airports and railways, and last but not least, its rich culture, landscape, and gastronomy. All of these elements help make of Spain an unmissable destination for incentive travel and events.
The MICE sector faced with the crisis
Spain rests comfortably in fourth position in the global ranking of MICE destinations, behind the United States, Germany, and the United Kingdom. Business tourism continues to play an essential role in the country’s economic activity. It has certainly allowed for its economic recovery during the crisis. Furthermore, the actions of ever increasing numbers of foreign investors have helped increase business trips to Spain by 17.5% in recent years.
The Spain Convention Bureau concluded its third annual meeting in Ibiza last June by stating that all cities around the country should invest in the MICE sector. A statement based on the fact that in 2015 alone, Spain welcomed 4 million delegates attending over 22,000 meetings and events, showing a 14% increase on 2014: a lucrative sector to be built on in years to come.
What are the top destinations for incentive travel and events in Spain?
Spain is an unmissable MICE destination for all the reasons mentioned above, and also owing to its many and unique provinces and cities, each offering unique possibilities. The country’s diverse landscape allows for a wide range of indoor and outdoor activities: beach activities, activities in the countryside, mountain activities, activities and routes in town etc. Spain’s largest cities Madrid and Barcelona are the top destinations for business travel in Spain, while Seville and Valencia also attract a great share of the country’s incentive travel and both cities host a great number of incentive events.
Characteristics of Spanish cities
- Andalusia abounds in natural spaces that can be used for a variety of outdoor activities such as golf sessions and beach activities. The region is also ripe with traditional locations such as wine cellars and farmhouses, mansions, or refurbished monasteries. According to the ICCA, the andalusian capital Seville is firmly up in the top 100 best destinations for MICE events in the world, and counts many monuments and sites of interest adjacent to the river Guadalquivir. Malaga is also a point of interest with its modern museums, its seafood, and all the wonders that the Costa del Sol can offer – not just in the city itself but also in its surroundings: in Marbella, Ronda, Torremolinos and more.
- Madrid equally possesses a number of infrastructures ready to welcome business seminars and congresses. Oscillating between art and modernity, the Spanish capital offers a variety of treasures to explore.
The city’s surroundings also offer a number of poosibilities at Segovia, Toledo, or Alcalá de Henares where we organise our survival team building in Madrid similar to the Survivor television show.
- Barcelona‘s centres such as the Marenostrum tower, the Villa Olimpica and its many parcs and contemporary spaces make of the catalan capital an ideal location to organise an event. Furthermore, the natural beauty of its landscape and its proximity to the sea increase the types of outdoor activities that can be offered.
- Valencia, with its river Turia that connects to the Albufera parc, its airport, its numerous hotels, its architectonic cultural space known as the City of Arts and Sciences, make of the city an unmissable destination.
Other destinations for Business Events
The Basque Country possesses a large number of modern infrastructures such as the Congress Centre or Kursaal at Donostia. You may also enjoy the province’s verdant countryside and famous gastronomy. In Asturias you’ll find the new Congress Centre in Oviedo. This region abounds in delightful towns waiting to be discovered: Oviedo, Luanco, Xixon, Langreo, and over 20 natural reserves.
Thanks to its many infrastructures, mediterranean climate, hotel circuit, great accessibility, and diverse landscape and cities strewn across the country, Spain has earned its status as an unmissable destination for incentive travel and events. Find out some of the team building activities, routes and workshops, and creative events that we organise across Spain. Contact us to set up your incentive travel and events in Spain.