Events planning. Let's getting the ball rolling!
Choosing the best dates to launch on planning events is one of the first steps when you start getting the ball rolling with the organization and setting about your calendar. The choice of one or another day is one of its main factors to reach the success or the failure. It is important to show some aspects like the event type, the year season, times when it is going to perform, or the own cultural context where we are going to move. And even it is difficult for us; we mustn’t inspire ourselves in superstitions, luck, planets alignment, or mysteries of the horoscope.
A good method to start setting about your calendar is starting the days you SHOULD NOT choose. This discard will help you to remove some date you ignored. Once you have discarded many dates of your calendar, it is time to launch on those which gives you the best value as it’s possible.
Worst dates for your events
- Holidays, festive or holiday periods: A priori, it looks something familiar but you’d better review your calendar holies to cross out these dates of the list if you don’t want be alone.
- Important days: politic, social or circumstantial topics. It doesn’t matter. You should ignore those dates which are linked to some type of commitment. See: Vote day, Champions League Final, or Black Fridays.
- Mondays: It might seem an ordinary subject but nobody is in good humor that day. Moreover, in the professional side Mondays are reserved to organize the objectives and tasks of the week.
- To match on dates with competence: Don’t give it a major importance but if you looking for media coverage, you shouldn’t choose performing your event the same day of your main opponents.
Best dates for your events
- Wednesdays, Thursdays and Fridays: The worst of the week is over and a simper peek the proximity of the weekend. In the professional sector these days are the most chosen because don’t break the work routine. But if your thing is planning leisure events, the best days are the weekend.
- October: It is the month of the year when travel for business is typical, according to the HRS study about behavior of Spanish companies.
- Commemorative days: making match the event date with a nerve moment of the company can add a lot of points. The event will be more memorable and the own assistants will be positively conditioned by the concrete date.
Some tools that can help you
Technology is more at the service of events and the digitalization of the profession is a fact. That’s why we introduce you a top 20 of work digital tools to choose the best dates to planning an event you should not miss. On the one side Doodle, a web service that provides you to plan your event, making it available and convert in other formats like Outlook or Google Calendar. In second place, Schedule Once. A professional tool that makes possible the tracking of all your events and meeting at real time. And finally, Time Bridge. It’s a great organizer for dates and events. You get the possibility to raise until 5 different dates so participants can choose the one that bests suit your needs. Once you are registered, all the reminders are automated, so neither you nor your future assistants miss the agreed date.
Some advantages you shouldn't forget
- Plan, plan, and plan with time. The absence of time and hurries are bad advisors. Moreover, you may find venues are complete and you’ll end up having to pay more for less.
- Benefit the power of social networks: send reminders, increase your call capacity and allow that assistants are participants
- Do not forget to develop a complete timing of the event.
- Choose a good venue in relation with the number of assistants, the season of the year, the availability and the parallel activities you want to perform.
- Know your audience. If guests come from other geographical points, dates to organize your event will have to adapt to their availability.
So, there a lots of factors which will decide what the best date to organize is and planning events? From Es.Cultura Events we bet on a combination of professionalism, creativity, experience and strategy. Adapting your events to the best moment of the year and getting the best possible value to your incoming. What about you? Have you though in any date to make your event fly?


