What does it mean to live stream an event?
Live streaming is a powerful tool to promote and to monetise an event through dedicated applications or social networks. Simply put, it’s the act of broadcasting live an event so your audience can follow the event live from any point around the globe.
What do you need to stream an event live?
All you need is a sufficiently good quality camera or smartphone, a good internet connection, and an app to stream your event. Make sure to promote your event ahead of time to your audience so they know when and where to connect to watch your event unfurl live.
Platforms like Facebook Live and YouTube automatically notify your subscribers when you start to stream your event.
Why has live streaming taken over the world of events?
Live streaming has opened many new channels to monetise your event. So what are its advantages for your audience?
- Commodity
- Economy: no need to spend on transport to attend an event, for instance
- Instantaneity
- Viral marketing
The most popular apps to live stream your event
- Meerkat
- Periscope
- Snapchat
- Facebook live
- Youtube Live
- Catch
#1 Meerkat
Founded in 2015, Meerkat is a pioneer of live streaming, directed at Twitter users. Its great advantage is its ability to measure the impact of your live stream in real time, including the number of viewers and comments your audience posts. It’s compatible with a great number of apparatus including GoPro’s high resolution cameras.
#2 Periscope
For some time Periscope was the prime competitor of Meerkat. It works the same way that Meerkat does and provides many reports on user engagement and audience demographics. Periscope has broadcast many events including the famous boxing match between Mayweather and Pacquiao.
#3 Snapchat
Snapchat quickly became one of the largest social networks in the world thanks to its ephemeral photo and video sharing. With 71% of its users aged under 25 years old, it is the most popular network for millenials. Snapchat automatically creates “stories” for landmark events and cultural events based on the content uploaded by its users, so you can browse through user-uploaded photos and videos to follow your favourite events in real time.
#4 Facebook Live
The largest social network in the world decided to compete against Periscope and Meerkat and in 2015 it launched an early version of Facebook Live to a selected number of super users on its platform. Later in 2016, Marc Zuckerberg finally released the live streaming tool to all its users around the world. Today, it is estimated close to 2 billion users have watched a live video streamed off Facebook Live.
#5 YouTube Live
Of course, the number one platform in the world for online videos also offers live streaming. Its most viewed categories include sports, gaming, technology, and more. Coachella music festival was famously live streamed on YouTube.
#6 Catch
Finally, Catch offers many of the features offered by the five previous platforms in our list, including the ability to share videos, pause, and replay them.
Contact Es.cultura Events
CONTACT US if you would like more information on the event production services that we offer and speak to your DMC in Spain to include our events in your business travel to Seville, Madrid, Barcelona, Valencia, Malaga, or in any other corner of the Iberian peninsula.
