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events in MadridTo Es.cultura Events, Madrid is much more than just the capital city and the largest metropolitan area in Spain. Madrid is a goldmine of opportunities for corporate events and incentive travel in Spain. The number of events in Madrid rises every year, and so does the importance of MICE tourism to the city. History, culture, gastronomy, nightlife, and more add to the city’s prestige.

As an event planner in Madrid, we are spoilt for choice. We understood from the very start the importance of having an office in the capital. Spain is one of the most popular destinations for MICE tourism in the world, and Madrid its most popular city for corporate travel. The reasons behind Madrid’s popularity include:

  • An ample and varied selection of hotels
  • Great infrastructure
  • Optimal transport and international connections
  • Great cultural offer

Unique Events in Madrid

At Es.cultura Events, we make the most of everything that the city has to offer. As we frequently like to mention to our partners and clients, our mantra is to offer unique experiences that leave a positive and long-lasting memory to participants – not only of the events themselves, but also of the cities where our events are held.

One of our most recent events in Madrid was particularly representative of the city of Madrid and its traditional verbena festivities. Our themed production took place in the iconic location of the Palacio de Negralejo and encapsulated all the games, decor, and atmosphere of a San Isidro festivity.

As you can see in the pictures below, invitees enjoyed a variety of games and activities that we distributed around the venue: darts games, table football, basket shots, and more. To add a touch of realism to the event, our troupe of actors played the roles of various characters typically found at a verbena.

What other events do we organise in Madrid?

We have helped organise corporate meetings in unique and original locations such as the Museo del Ferrocarril in Madrid (the Railway Museum), we have set up historical gymkhanas in the city, tapas routes, and other culinary activities for incentive trips to the city. We have also organised many team building in Madrid, often using the city’s rich heritage and culture as inspiration for our events.

Our themed routes are the perfect opportunity for our clients to discover the city they are staying in. Armed with a traditional road book or an iPad (if you’re looking for a modernised tour!), participants need to “investigate” the city and complete all our challenges along the way. Madrid’s monuments and hidden cultural treasures play a big role in these routes, and each and every one of them may hide the key that participants need in order to make their way to the next stop on their quest. For an example of one of our historical rallyes in Madrid, visit this article explaining in detail our Zarzuela Route.

Considering all that Madrid has to offer, practically any type of event is possible. From themed productions to corporate meetings, including tapas routes, andalusian workshops and other unique activities… the choice is entirely yours!

The most important of all…

Emotional value is an important factor in the realms of business and brand image. We need to think less in the product or service in itself, and focus more on the needs and status of our clients. This is the reason why we dedicate all our time to creating unique experiences. Providing great moments and memories has become essential.

Throughout our extensive career in event planning (no fewer than 20 years of experience!) we have always worked towards creating customised programmes that are 100% focused on our clients’ needs. We bring to life all your ideas and take all of the hassle from out of your hands, so you can sit back and look forward to the grand event.

Are you ready to truly experience Madrid?


Contact Es.cultura Events

If you are interested in organising an event in Madrid or require logistical support to make your event a great success, don’t hesitate to contact Es.cultura Events. We offer our services to a number of DMC in Spain and other agencies.

CONTACT US for more information on the event production services that we offer.


Es.cultura Events, event planner in Spain since 1997.

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