As well as in a lab, where you can consider the test-mistake phase, the event planning world doesn’t escape from this hard step. Although it’s true that the majority of serious event planning mistakes could be prevented, we also rely on an invisible and cruel hand that disturbs and alters all our schemes we made in our mind.
That’s why we give you a list with the main mistakes in event planning, so that you don’t become to the next ‘serial event killer’
Mistakes in event planning
As the seven deadly sins, here you have a tour of ‘bad’ practices and defects that, just hearing any of them you should run away before it’s too late.
1 Where is the information? This is not the treasure map and there is not any hidden chest. So, pirate, remove that communicative patch and facilitate the access to the information. How? You have at your disposal some resources like a website creation, social networks, an email campaign, or reconnected your client’s contacts and internal communication. Don’t let that bad media coverage tarnish your work. Communication mismanagement can make a disaster in the assistance of your event.
2 Timing. Do you remind our last post: Which are the best dates to event planning? Yep. It’s time to take your calendar, choose the best month, seasons, time and date. Finish? Of course not. Now it’s the most complicated thing. To make a play-list with the most attractive journey and coordinating the different phases of the event.
3 Like, like. I want to be liked by everyone! Serious mistake. Your date is solely with your target. And you’d better you’ve made a good research and studied all its preferences. Because sometimes reaching everybody is like reaching anybody. Fortunately, you have some previous devices, so simples as an emails exchange. However, in other cases, the best option is to launch some value proposals to choose the one most adapted to their needs.
4 Recruiting a not professional staff. Don’t give in to let your events in ‘anybody’s hands’. Ask for a portfolio of previous works and bet on the professionalism if you don’t want to be disappointed in the event. By the other side, check if all the members of the staff are released and don’t forget it: Always use contracts just in case of any claim.
5 What about strategy? The strategy is the ‘stethoscope’ of a good event planner. It will tell you how your heartbeating’s event is; will help you to prioritize between main and secondary objectives. So, inspect your planning and think about your event’s needs. More planning, less risk.
6 This is not a horror film! So, move away from the scares and improvised and last minute ideas. Because if something has to be wrong, it definitely will be wrong. And nowadays, security is one of the most important factors in events. So, identify and value the possible threats so that we can give some solutions.
7 And finally, the venue challenge. Many are the constraints that will make you choose one or another venue. Availability, budget, sustainability, accessibility, or the number of the attendees, among others. So, don’t let everything for the last minute and try to profile all the activities you will perform: how many? For whom? How many audiences?
Problems? Solutions.
Not everything is bad news. Destiny can be more capricious than what you imagine, so our advice is: anticipate to the developments. How? It’s obvious you need a Backup Plan. An alternative route to resolve possible mistakes in Events planning.
Make a 2.0 management of your event. Remember: the barrier between online and offline life is more diffuse and, as good ‘phono-saphiens’ we are, our leisure and job are in our mobile phones 24/7. So, don’t miss the chance to be hyperconnected with your event and resolve problems on live.
And above all, trust on a professional staff. From Es.cultura Events, after more than 20 years in events management, activities and themes, we know it thanks to a professional background and career. Because it’s not about tell, but do. Creating unforgettable events from storytelling to storydoing. These have been some of the main mistakes we have seen in events planning. Do you miss anyone else? Tell us, we want to hear you!
